Governor Ron DeSantis Announces All-Time Record Six-Month Visitation for Florida

Governor Ron DeSantis has announced that Florida welcomed 69.7 million travelers from January 2019 through June 2019, the highest number of visitors during any six months in Florida’s history. This record number represents a 5.2% increase over the same period in 2018 and includes 62.1 million domestic visitors, 5.3 million overseas visitors and 2.4 million Canadian visitors.

“Florida’s economy has grown this year as record amounts of travelers come to Florida to experience everything our beautiful state has to offer,” said Governor DeSantis in an August 15 press release. “The revenue generated by out-of-state visitation has kept taxes low while allowing us to invest in priorities like environmental protection, transportation and education. We will continue to work to make sure that Florida remains the world’s premier vacation destination.”

“Back-to-back record quarters in the first six months of this year demonstrate that the Florida tourism industry has continued to produce results,” said VISIT FLORIDA President and CEO Dana Young. “VISIT FLORIDA will continue to develop cutting edge marketing programs that highlight our state so that we can attract more visitors, create more jobs and make Florida the world’s number one place to take a vacation. We appreciate Governor DeSantis for his leadership and support for Florida’s iconic tourism industry.”

VISIT FLORIDA estimates 29.6 million domestic visitors traveled to Florida in the second quarter of 2019, reflecting a 5.8% increase over the same period last year. Preliminary estimates also show 2.57 million overseas visitors came to Florida in Q2 of 2019, and 946,000 Canadian travelers visited Florida between April 2019 and June 2019, a 1.4% increase compared to the same period in 2018. Total enplanements at Florida’s 19 major airports grew by 5.5%.

The number of hotel rooms sold in Florida during Q2 of 2018 grew by 1.9%, and Florida’s average daily room rate (ADR) increased by 2.0%. Additionally, after receiving updated information for 2018’s visitation numbers, VISIT FLORIDA estimates the state welcomed a total of 127 million visitors during the year, nearly one million more than was previously reported.