Mexico Beach Community Development Council - Interactive Marketing Specialist

Mexico Beach Welcome Center Interactive Marketing Specialist is responsible for managing the Mexico Beach Community Development Council interactive marketing platforms, including but not limited to, social media platforms, websites, and content management systems. The Interactive Marketing Specialist reports to the President of the Mexico Beach Community Development Council (MBCDC).

General Scope of Duties

• Responsible for providing information about the destination in a knowledgeable, courteous, and professional manner.
• Responsible for assisting members of the public at the Mexico Beach Welcome Center, or other locations, as assigned.
• Knowledgeable of the MBCDC branding, websites and social media platforms.
• Skilled in SEO, SEM, digital and social media marketing.
• Strong attention to details.
• Excellent communication and interpersonal skills.
• Effective analytical skills and understanding of data with the ability to convert it to regularly updated visual key performance indicators.
• Responsible for collaborating with industry partners on opportunities for promotions and other items of interest.
• Responsible for managing all the digital marketing platforms to ensure the MBCDC’s website content, programming and functionality is current and up to date.
• Responsible for managing the MBCDC’s social media efforts.
• Create and publish content to post daily across all social media platforms.
• Plan, create and implement social media campaigns to drive visitor engagement resulting in increase to website visitation.
• Monitor social media platforms for mentions/comments (both positive and negative) for MBCDC and engage appropriately.
• Responsible for pulling web metrics, inquiries and other statistical reports on an as needed basis.
• Responsible for identifying current and targeted audience segments to ensure marketing content and design is consistent with the needs of each segment.
• Responsible for coordinating with industry partners on opportunities for promotions and other items of interest.
• Assist with creative and content development for the website, newsletter, literature and marketing promotions as necessary.
• Responsible for performing routine administrative tasks, as assigned.

Other Duties
The Interactive Marketing Specialist shall perform other duties as required and instructed by the President. Duties are subject to change as directed by management.

Qualifications and Skills

• Must possess the ability to portray and project a personal professional image.
• Must possess the ability to exercise initiative, good judgement and tact when representing the MBCDC.
• Must possess a valid driver’s license. Local travel is required, in the performance of regular duties.
• Must possess the ability to effectively communicate through written and verbal means and must be computer literate.
• Must possess professional telephone etiquette.
• Must have knowledge and experience in Microsoft Suite.
• Demonstrate knowledge and experience on social media platforms: Meta, X, Pinterest, YouTube, TikTok, including advertising business management tools.
• Must have earned a Bachelor Degree from an accredited four-year college in tourism, marketing, communications, interactive technologies or related filed, or equivalent work experience.
• An understanding of the Mexico Beach tourism industry is preferred.
• Prior experience with a destination marketing organization is also preferred.
• Must be able to work independently, but also demonstrate the ability to work with others and in teams.
• Must be flexible to work weekends and holidays if required.

We appreciate your interest in joining our team. To ensure your application is considered, please follow the application instructions. LinkedIn CSV resumes will not be accepted. Application must include all the below specifications and be submitted to Kimberly Shoaf, [email protected].
         - Cover Letter
         - Resume
         - Portfolio of graphic design work and social media content creation
         - Professional references will be requested

Regional Partnership Manager - South

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our industry sales and servicing team, we are seeking a customer and team-focused individual for our Regional Partnership Manager role. This position will drive new customer growth, retention, and engagement for the tourism and hospitality sector in the South Florida* region. Candidates will possess demonstrated success and history of building and maintaining relationships with tourism businesses and selling advertising and marketing programs.

This role is located in Florida and must reside in the regional territory the position services (Monroe, Miami-Dade, Broward, Palm Beach, Glades, Hendry, Collier or Lee). Candidates residing in Miami-Dade, Broward, and Palm Beach counties are highly preferred.

The idea candidate will be:

• A self-starter and independent learner with a strong interest in learning the business of VISIT FLORIDA. Able to thrive in a fast paced environment and manage multiple priorities.
• Able to maintain and build relationships with current and potential partners. Have a strong understanding of marketing, sales, and cooperative programs available.
• Able to generate leads with prospective businesses, articulate value of partnership and co-op opportunities, and close sales/secure new business.
• A strong presenter able to represent VISIT FLORIDA at various industry meetings, events, and conferences. Will be able to design speaking materials depending on the type of speaking engagement and audience; has ability to think quickly and speak extemporaneously at times.
• Team player and collaborator with strong communication skills.

Core Responsibilities:

• Meet with existing and prospective VISIT FLORIDA Partners (Florida tourism businesses) to build, foster and maintain relationships. Educate Partners on program benefits and services that would benefit the Partner and generate revenue.
• Work diligently to ensure VISIT FLORIDA retains its Partnership base by making monthly renewal/retention calls and identifying new contacts at businesses as needed.
• Develop plans to meet partnership revenue and advertising sales targets. Identify and target immediate and potential revenue opportunities with an established client list while prospecting and developing new relationships to deliver on annual sales targets.
• Represent VISIT FLORIDA by frequently speaking at industry events, meetings, and conferences in the position's respective region.
• Maintain and update information in the Salesforce database relating to Partner accounts, contacts, and key activities to ensure accurate database account management.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or related field
• 5 + years of equivalent work experience
• Experience working with clients in a marketing or membership organization. Experience working with CRM databases, preferably Salesforce.
• Strong presentation skills with the ability to identify audience type and message accordingly.
• Ability to articulate membership benefits to potential and existing partners. Strong sales mentality with the ability to reach sales target goals.
• Proficiency in Microsoft Office Suite
• Must reside in the regional territory the position services. *South region: Monroe, Miami-Dade, Broward, Palm Beach, Glades, Hendry, Collier or Lee. Candidates residing in Miami-Dade, Broward, and Palm Beach counties are highly preferred.

You will be a cultural addition if you:

• Thrive in the fast-paced, dynamic work environment of VISIT FLORIDA
• Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
• Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

Benefits & Perks:

• Opportunity to work remotely (Corporate Office is located in Tallahassee, FL)
• Work with a knowledgeable, high-achieving, passionate, experienced & fun team
• Comprehensive benefits package, including medical, dental, and vision benefits
• 401(k) plan with generous employer match
• Vacation time + volunteer hours
• Professional development opportunities and tuition reimbursement for continued learning

Apply Now:

Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers. This position is being advertised as open until filled.

VISIT FLORIDA is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Regional Partnership Manager - Central East

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our industry sales and servicing team, we are seeking a customer and team-focused individual for our Regional Partnership Manager role. This position will drive new customer growth, retention, and engagement for the tourism and hospitality sector in the Central East Florida* region. Candidates will possess demonstrated success and history of building and maintaining relationships with tourism businesses and selling advertising and marketing programs.

This role is located in Florida and must reside in the regional territory the position services (Orange, Seminole, Lake, Osceola, Brevard, Indian River, Okeechobee, St. Lucie or Martin county). Candidates residing in Orange or Osceola counties are highly preferred.

The ideal candidate will be:

• A self-starter and independent learner with a strong interest in learning the business of VISIT FLORIDA. Able to thrive in a fast paced environment and manage multiple priorities.
• Able to maintain and build relationships with current and potential partners. Have a strong understanding of marketing, sales, and cooperative programs available.
• Able to generate leads with prospective businesses, articulate value of partnership and co-op opportunities, and close sales/secure new business.
• A strong presenter able to represent VISIT FLORIDA at various industry meetings, events, and conferences. Will be able to design speaking materials depending on the type of speaking engagement and audience; has ability to think quickly and speak extemporaneously at times.
• Team player and collaborator with strong communication skills.

Core Responsibilities:

• Meet with existing and prospective VISIT FLORIDA Partners (Florida tourism businesses) to build, foster and maintain relationships. Educate Partners on program benefits and services that would benefit the Partner and generate revenue.
• Work diligently to ensure VISIT FLORIDA retains its Partnership base by making monthly renewal/retention calls and identifying new contacts at businesses as needed.
• Develop plans to meet partnership revenue and advertising sales targets. Identify and target immediate and potential revenue opportunities with an established client list while prospecting and developing new relationships to deliver on annual sales targets.
• Represent VISIT FLORIDA by frequently speaking at industry events, meetings, and conferences in the position's respective region.
• Maintain and update information in the Salesforce database relating to Partner accounts, contacts, and key activities to ensure accurate database account management.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or related field
• 5 + years of equivalent work experience
• Experience working with clients in a marketing or membership organization. Experience working with CRM databases, preferably Salesforce.
• Strong presentation skills with the ability to identify audience type and message accordingly.
• Ability to articulate membership benefits to potential and existing partners. Strong sales mentality with the ability to reach sales target goals.
• Proficiency in Microsoft Office Suite
• Must reside in the regional territory the position services. *South region: Monroe, Miami-Dade, Broward, Palm Beach, Glades, Hendry, Collier or Lee. Candidates residing in Miami-Dade, Broward, and Palm Beach counties are highly preferred.

You will be a cultural addition if you:

• Thrive in the fast-paced, dynamic work environment of VISIT FLORIDA
• Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
• Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

Benefits & Perks:

• Opportunity to work remotely (Corporate Office is located in Tallahassee, FL)
• Work with a knowledgeable, high-achieving, passionate, experienced & fun team
• Comprehensive benefits package, including medical, dental, and vision benefits
• 401(k) plan with generous employer match
• Vacation time + volunteer hours
• Professional development opportunities and tuition reimbursement for continued learning

Apply Now:

Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers. This position is being advertised as open until filled.

VISIT FLORIDA is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Brevard County - Tourism Marketing Manager

Department: TOURISM DEVELOPMENT OFFICE
Organizational Unit: Tourism Development (50000079)
Position Type: Permanent
Full Time/Part Time: Full Time

Open Until Filled.

THIS POSITION IS APPOINTIVE SERVICE

$2,646.80 to $2,911.48 biweekly. Actual salary negotiable based on experience and qualifications. Central Area/Cocoa Beach/Travels Countywide. Performs experienced professional work organizing, coordinating, and monitoring cross-departmental initiatives to achieve project and program goals for the Space Coast Office of Tourism. This position is responsible for overseeing the planning, budgeting, and execution of all advertising (both creating development and media buying), digital marketing, public relations, and travel industry relations activities. Work involves developing marketing plans for managing cross-departmental initiatives; serving as the lead project manager on assigned projects, including maintaining tracking documentation to facilitate project goals and objects and providing status updates to management as requested; assisting with personnel duties, including interviewing, selection, hiring, training and coaching, and discipline of staff members; developing performance metrics to assess individual staff and department effectiveness; mentoring and communicating with contracted project and program managers, including Public Relations, social media, digital marketing, and travel industry relations; and developing processes for the integration of cross-departmental projects and methods to communicate across the organization. Supervises assigned staff.

REQUIREMENTS: Bachelor’s degree in Marketing, Hospitality, or a closely related field PLUS six (6) years of progressively responsible professional experience in marketing, advertising, our tourism development in a medium to large organization, including two (2) years in a responsible supervisory capacity. Additional qualifying education and/or experience may be substituted on a year for year basis. Master’s degree is preferred.

SPECIAL REQUIREMENTS: Must possess, or obtain prior to employment, a valid Florida Driver’s license and maintain said license during the term of employment. Must have experience utilizing personal computers, including project management software and Microsoft Outlook, Word, Excel, PowerPoint or other similar software. Must have experience using the Internet and social media sites, including Facebook, Twitter, Instagram, or other similar sites. Must be able to demonstrate knowledge of the principles, practices, procedures, and current developments in advertising, journalism, marketing, and public relations. In the event of a hurricane, major storm, natural or man-made disaster that may threaten the area, the employee will be required to perform emergency duties as directed.

PHYSICAL REQUIREMENTS CHECKLIST
(With or without reasonable accommodations)

PHYSICAL ACTIVITIES / TRAITS
1. The employee must be able to:

• LIFT: 10 lbs. or less
• CARRY: 10 lbs. or less
• PUSH: 10 lbs. or less
• PULL: 10 lbs. or less

2. In an eight hour day, the employee may have to:

• STAND: 1 – 3 hours
• WALK: 1 – 3 hours
• SIT: 1 – 3 hours
• DRIVE: 1 – 3 hours

3. The employee must repetitively perform:

• Fine manipulation (ex. writing, wiring); Simple grasping (ex. pen, screwdriver)

4. The employee must be able to:

• Balance; None

5. The employee must have:

• Color Perception; Good distant vision; Good hearing; Good near vision; Good speech

6. Other necessary physical activities/traits

• N/A

WORKING CONDITIONS
1. Working conditions that will apply to the employee:

• Work inside

2. Other working conditions:

• N/A

Click here for more information and to apply