Career Center

Daytona Beach Area Group Sales Manager

Job Title: Group Sales Manager (Religious, Corporate, National Association markets)
Department: Group Sales
Reports to: Director of Group Sales
Status: Exempt
Date: October 2020

Job Description:

Develop group sales leads and bookings for market segments including religious, corporate and national associations. Meet measured sales goals and encourage group bookings for meetings hotels and convention facilities.

Areas of Primary Responsibility and Focus:

  • Develop and maintain active prospects and issue leads specific to market segments that have the greatest potential
  • Maintain membership and participate in organizations related to assigned market segments
  • Cooperatively work with all department staff and assigned contractors to ensure the delivery and implementation of a comprehensive sales and marketing strategy that improves meetings and convention leads or bookings
  • Regularly participate in trade shows, sales missions, and regional sales calls for assigned markets and provide leads and follow up with information to area partners
  • Arrange and conduct area site inspections and tours
  • Achieve sales goals for area of work as established by the Director of Group Sales
  • Submit a weekly activity report detailing work assignments, goals and completed tasks
  • Document work within Simpleview lead generation software program
  • Participate in Meetings and Conventions Advisory Committee meetings
  • Maintain a positive relationship with area industry representatives and other tourism related businesses
  • Other duties and projects as assigned

EDUCATION/EXPERIENCE, KNOWLEDGE, SKILLS AND COMPETENCIES

  • Bachelor’s degree or commensurate experience
  • Minimum of 10 years’ experience preferred, with proven sales results in Faith-Based, Corporate, and National Associations markets
  • Convention & Visitors Bureau experience preferred
  • Planner background a plus
  • Holds current memberships/accreditations in key industry organizations
  • Experience in convention services preferred
  • Ability to manage multiple tasks, set priorities, meet deadlines, and achieve results
  • Strong verbal and written communication skills; excellent interpersonal skills with the ability to work effectively on all organizational levels and assist in all areas/markets when needed
  • Ability to work independently and exercise good judgment with exceptional attention to detail
  • Positive, professional, "can do" attitude that enhances the organization’s corporate culture
  • Ability to excel in a fast-paced environment

ENVIRONMENTAL CONDITIONS:

  • Office located at 126 E. Orange Ave, Daytona Beach, Volusia County, Florida
  • Some weekends and evening hours required
  • Frequently work at fast pace with unscheduled interruptions

PHYSICAL DEMANDS:

  • Ability to lift up to 25 pounds occasionally
  • Ability to drive own vehicle as required to perform essential job functions
  • Ability to travel out of town, including weekends

COMPENSATION:

  • Salary is commensurate with experience.
  • Benefit package is available on the first of the month following ninety (90) days of continuous full-time employment

To apply, interested candidates should submit a cover letter, resume and references to [email protected]. More information about the Daytona Beach Area Convention and Visitors Bureau is available at https://www.daytonabeach.com/about/

 

Daytona Beach Area Marketing Specialist

Job Title: Marketing Specialist
Department: Marketing & Design
Reports To: Director of Marketing & Design
Status: Exempt
Date: October 2020

Job Description: Effectively and consistently execute the overall consumer marketing campaign, manage implementation of website and social media content, database marketing, CVB branding and messaging to drive KPIs. Facilitate CVB sponsorships and Tourism Event Funding events and programs.

AREAS OF PRIMARY RESPONSIBILITY AND FOCUS:

  • Work with Agency of Record to implement and execute the consumer marketing plan; ensure consistent creative brand/messaging and production execution
  • Manage all social media channels and engage with followers; develop social media calendars; map social media content for the CVB’s channels; curate user generated content (UGC)
  • Produce and manage effective reporting and measurement tools for all consumer and trade advertising campaigns
  • Analyze marketing data (website and social media analytics, campaign results, conversion rates, etc.) and adjust campaigns to increase KPIs
  • Develop and manage email marketing campaigns including content, target markets, database and scheduling for CVB departments and consumer advertising
  • Manage and implement blog content
  • Assist with website content to ensure timely and effective integration with CVB communications, consumer programs, campaigns, CRM, SEO and social media
  • Assist with Pay-Per-Click, SEM and re-targeting for online campaigns
  • Manage the development and posting of video content to website, YouTube and other platforms
  • Assist with the Tourism Event Funding application process; ensure compliance with guidelines, marketing plan and budget; facilitate CVB deliverables for all approved requests
  • Develop and implement a comprehensive marketing campaign for Biketoberfest®; develop a Biketoberfest® sponsorship program that delivers value to the CVB and participating sponsors; protect the Biketoberfest® trademark and foster licensing agreements
  • Coordinate educational marketing efforts for Industry Partners; assist with Industry Partner networking events (i.e. National Travel & Tourism Week and Tourism Partner Day)
  • Survey partners as needed
  • Assist with Consumer Travel and Golf shows
  • Manage proof/edit process for all projects from concept to completion
  • Develop and monitor Request For Proposals (RFPs) as needed
  • Work with all departments to develop marketing and social media initiatives
  • Other duties and projects as assigned by supervisor

EDUCATION/EXPERIENCE, KNOWLEDGE, SKILLS AND COMPETENCIES

  • Bachelor’s degree in marketing, business, communications or a related major required
  • Previous experience and demonstrated proficiency with CRM, CMS and website management platforms
  • Previous experience and demonstrated proficiency with social media management platforms
  • Competency to manage multiple tasks and meet deadlines, set priorities and determine objectives and strategies to achieve them
  • Three years of Destination Marketing/Communication experience strongly preferred
  • Strong verbal and written communication skills; excellent interpersonal skills with the ability to work effectively, as a member of cross-functional teams and as an individual contributor, with all organizational levels
  • Proficient in Microsoft Office including Word, Excel and PowerPoint
  • Working knowledge of Adobe Suite including Photoshop and/or Premiere Pro preferred
  • Ability to handle multiple projects, detail oriented tasks, meet deadlines, time management, work independently and exercise good judgment
  • Positive, professional, "can do" attitude and ability to excel in fast-paced environment

ENVIRONMENTAL CONDITIONS:

  • Office will be considered 126 E. Orange Ave, Daytona Beach, FL 32114 and Volusia County
  • Limited weekends and evening hours required
  • Frequently work at fast pace with unscheduled interruptions

PHYSICAL DEMANDS:

  • Ability to lift up to 25 pounds occasionally
  • Ability to drive own vehicle as required to perform essential job functions
  • Ability to travel out of town, including weekends

COMPENSATION:

  • Salary is commensurate with experience
  • Benefit package available first of the month following ninety (90) days of continuous full-time employment

To apply, interested candidates should submit a cover letter, resume and references to [email protected]. More information about the Daytona Beach Area Convention and Visitors Bureau is available at https://www.daytonabeach.com/about/