Career Center

Collier County - Public Relations & Communications Manager (Tourism)

Purpose of Classification
The purpose of this position is to promote Collier County as a tourism destination to domestic and international travel writers, sports writers, food writers, travel trade media, periodicals and other news media. Writes and distributes press releases, contacts and responds to inquiries for information from the news media and plans and escorts groups of travel writers to inspect hotels, attractions and sports and shopping venues in Collier County Florida.

Essential Functions
Assists the Division Director of Tourism in conceiving, developing, implementing and communicating an overall communications strategy for attracting visitors to Collier County.
Develops and implements an annual Public Relations plan which will support the overall strategy for tourism in the County. Manages travel schedules for visiting journalists.

Creates and maintains a database of news media contacts for distribution of press releases. Develops business relationships with news media contacts to facilitate their awareness of Collier County as a travel destination. Edits copy for promotional items and attends trade shows, conferences, organized media events and seminars in order to learn best practices and grow a contact list of travel writers and news media.

Contacts travel writers and new media to visit the county to experience the tourism offerings first-hand to enhance their stories/articles on those tourism activities. Pitches free-lance writers and blogger/influencers with story ideas on the tourism offerings in the County.

Writes monthly reports on activities and accomplishments and makes monthly presentations to Tourist Development Council (TDC). Maintains records of tourism publicity generated and tracks tourism trends. Maintains a database of information on county tourism offerings to support press releases and other information provided to various media outlets.

Maintains the public relations budget; monitors and controls expenditures; recommends purchases to meet operational needs.

Minimum Qualifications
Bachelor's degree in journalism or a related field; supplemented by three to five years of experience performing communications and public relations work; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Must be skilled in creative writing and oral communications. Travel required. Fingerprinting required. Must possess and maintain a valid Florida Driver's License.

Applications must be submitted on-line: http://agency.governmentjobs.com/collier/default.cfm

Collier County is an Equal Opportunity Employer, Drug-Free Workplace. Veterans and their spouses may receive preferential treatment.

 

 

Collier County - Sports Development Manager

Purpose of Classification
The purpose of this classification is to be responsible for identifying, attracting, qualifying and managing/overseeing regional and national sports events that are suitable for and beneficial to Collier County. These senior management positions play a pivotal role in cultivating strong community relationships, as well as venue development and operations. This position is responsible to implement strategies that produce and service sporting events that will take place in Collier County

Essential Functions

  • Oversees management and solicitation of all Collier County owned, contracted, and bid sports and special events.
  • Works closely with the applicable County division directors and staff in planning, attracting, and hosting sports-related annual meetings, and other events in Collier County. Coordinates staffing and volunteers for all sports tourism events.
  • Supervises, directs, and evaluates professional staff, processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals; conducts interviews and makes hiring recommendations; evaluates workload and issues assignments to tourism staff; prepares staff action plans and performance measures for tourism functions.
  • Creates annual sports sales plan. Assists and makes marketing recommendations and interviews publications.
  • Provides events rights holders with information about all County resorts/hotels that meet the event's specific needs and act as liaison between the event director and the hotel community. Involved in committee and membership representation in industry and community.
  • Makes speaker presentations for the industry as a host and sponsor.
  • Develops, monitors and evaluates annual sales solicitation programs with appropriate budget for both international and domestic sports and athletic groups, events, tournament, and meetings.
  • Plans, directs, and regularly attends tourism and group meeting promotional activities including advertising, trade show events and development of new and existing markets in coordination with the local tourism industry.
  • Coordinates all promotions, planning and management of sports familiarization tours in compliance with marketing plans.
  • Responsible for planning and acquiring sporting events that meet the needs of Collier County facilities that occur at the times of the year our tourism industry most needs the business.
  • Directs the preparation and distribution of press releases and articles for local, regional and national newspapers, periodicals and sports related journals.
  • Oversees and promotes the events and/or sports marketing student internship program by working closely with area universities and interested students from other colleges and universities throughout the State of Florida and the United States.
  • Initiates sales contacts by phone, mail, e-mail and in person to qualify and establish relationships with prospective client. Creates, monitors and flows-up on sales leads that can result in increased business for Collier County tourism.
  • Works closely with the applicable county department directors and staff in planning and hosting sports-related annual meetings, and other events in Collier County. Coordinates staffing and volunteers for all sports tourism events.
  • Develops and maintains strong professional relations with the local accommodations and attractions industries.
  • Oversees and manages the Sports Job Bank and student intern Program. Responsible for supervising employees providing support to County-sponsored sport events on County property.
  • Supports new youth and amateur sporting events by working closely with local, regional, national and international sports promoters and sports organizations. Conducts meetings with them on a regular basis, and outreach to local sports groups to encourage them to become involved in the sports marketing program.
  • Gathers, organizes, evaluates data and information from County-sponsored events and makes recommendations for soliciting new events and offers improvement ideas on current events based on local reports and industry trends.
  • Plans, directs, and regularly attends sporting events, tourism and group meeting promotional activities including advertising, trade show events to develop new and maintain existing events and markets in coordination with the local tourism industry. Assists in the development of internal methods, standards, and guidelines to facilitate the process of the Tourist Development Tax outline.

 Minimum Qualifications

Bachelor's degree with a minimum of 5 years of professional experience with sports sales, coaching and marketing or commensurate experience in the sports industry. Experience in sports sales markets both domestically and internationally is preferred. Demonstrated ability to implement a marketing plan and deliver results in a resort/leisure destination. Excellent communications skills and sales ability. A Certified Sports Event Executive Certificate is preferred. Must possess and maintain a valid Florida Driver's License with any applicable endorsements and maintain eligibility requirements and endorsement(s) to drive a County vehicle as provided in CMA 5805. Fingerprinting required.

Applications must be submitted on-line: http://agency.governmentjobs.com/collier/default.cfm

Collier County is an Equal Opportunity Employer, Drug-Free Workplace. Veterans and their spouses may receive preferential treatment.

 

Brevard County - Tourism Development Public Relations Manager

BREVARD COUNTY BOARD OF COUNTY COMMISSIONERS
BREVARD COUNTY - TOURISM DEVELOPMENT PUBLIC RELATIONS MANAGER

 

The Brevard County Tourism Development Office is excepting applications for the Tourism Development Public Relations Manager position. In order to be considered for this position you must apply through the Brevard County Board of Commissioners Job Site at Brevardfl.gov. The link at Brevard County Board of Commissioners Job Site: https://www.brevardfl.gov/HumanResources/EmploymentInfo

 $1,958.18 to $2,154.00 biweekly. Actual salary negotiable based on experience and qualifications. Central area/Cocoa. Performs experienced professional work coordinating all public relations and media relations activities for the Tourism Development Office (TDO). Work includes conducting familiarization tours of the Space Coast with members of the media, developing stories and arranging coverage of Tourism Development Office priority topics to media outlets within the state of Florida, overseeing the activities of the contracted outside public relations agency, coordinating media interviews for the Tourism Development Office Director, and responding to local media inquiries.

 CHARACTERISTICS OF THE CLASS: Under the general direction of the Tourism Marketing Manager, performs experienced professional work coordinating all public relations and media relations activities for the Tourism Development Office (TDO). Work includes conducting familiarization tours of the Space Coast with members of the media, developing stories and arranging coverage of Tourism Development Office priority topics to media outlets within the state of Florida, overseeing the activities of the contracted outside public relations agency, and coordinating media interviews for the Tourism Development Office Director, and responding to local media inquiries.

EXAMPLES OF DUTIES: (Note: The listed duties are illustrative only and are not intended to describe each and every function which may be performed in the job class. The omission of specific statements does not preclude management from assigning specific duties not listed herein if such duties are a logical assignment to the position.)

Responsible for planning, developing, and implementing public relations plans.

Establishes relationships with local media and serves as the main point of contact for the Tourism Development Office, coordinating all interviews between the media and the Tourism Development Office Director.

Responsible for overseeing the activities of the contracted Public Relations agency and providing feedback and direction in order to ensure alignment with the Tourist Development Office’s overall PR and Marketing plans, goals and objectives.

Works with the contracted Public Relations agency and the Social Media/Content Coordinator to develop story ideas on those topics of importance to the Tourism Development Office, including writing, researching, and background work, and then pitches these story ideas to social media platforms and media outlets within the state of Florida in order to encourage them to air these stories on their media sites and network affiliates inside and outside of Florida.

In coordination with the contracted PR firm, conducts all familiarization tours along the Space Coast for members of the media.

Researches potential paid and non-paid television production opportunities to feature the Space Coast in the content of their shows.

Acts as the Space Coast Film Commission and assists television and film production companies with scouting locations and connecting with local resources and securing necessary permits in order to feature the Space Coast as a desirable destination for television and film activities.

Works with the Tourism Marketing Manager to coordinate the public relations and marketing plans in order to ensure Tourism Development Office goals and objectives are met.

Performs related work as required.

REQUIREMENTS:

EDUCATION AND EXPERIENCE: Graduation form an accredited college or university with a Bachelor’s degree in Public Relations, Communications, Marketing, or a closely related field PLUS four (4) years of progressively responsible experience in public relations, communications, or a closely related field in a medium to large organization.

Experience working in a tourism-related business is preferred.

Additional qualifying education and/or experience which provide the necessary knowledge, skills, or abilities may be substituted one for the other on a year for year basis.

SPECIAL REQUIREMENTS: Must possess, or obtain prior to employment, a valid Florida Driver’s license and maintain said license during the term of employment.

In the event of a hurricane, major storm, natural or man-made disaster that may threaten the area, the employee will be required to perform emergency duties as directed.

KNOWLEDGE, SKILLS AND ABILITIES: (Note: The knowledge, skills, and abilities identified in this class specification represent those needed to perform the duties of this class. Additional knowledge, skills, and abilities may be applicable for individual positions.)

Thorough knowledge of the principles, practices, and procedures involved in public relations activities. Thorough knowledge in the use of all forms of communications including written, audio, social media, film, and video.
Good knowledge in the use of personal computers, including Microsoft Outlook, Word, Excel, PowerPoint, or other similar software.
Good knowledge in the use of the Internet and social media sites, including Facebook, Twitter, Instagram, or other similar sites.
Ability to negotiate and manage outside contracts with vendors.
Ability to effectively direct the public relations activities for a tourism office. Ability to communicate effectively, both verbally and in writing.
Ability to establish and maintain effective working relationships. Ability to direct the work of others.

PHYSICAL REQUIREMENTS: This work is mainly sedentary.

Revised effective 10/05/2019; supersedes CD-1715 titled Tourism Public Relations and Marketing Specialist, dated 10/1990.