POLK COUNTY - SENIOR INTERNET AND E-MARKETING SUPERVISOR
(Tourism and Sports Marketing)

Pay Range: $22.81-$34.11/hr. ($47,444.80 - $70,948.80 annually)
Shift: Monday - Friday, 8:00 AM - 5:00 PM (40 hours/week)
Location: 2701 Lake Myrtle Park Road Auburndale, FL 33823
Health Benefits Package, Including Paid Holidays

Must have the physical, developmental and mental ability to perform job tasks, work efforts, responsibilities and duties of the job illustrated below:

MAJOR FUNCTION
Supervises e-marketing programs which directly and indirectly accomplish Polk County Tourism and Sports Marketing’s (PCTSM) mission of marketing, selling, and recruiting visitors to Polk County and generating overnight stays for Polk County, thereby contributing to creating jobs, diversifying the economy, creating new revenue and generating sales tax revenue throughout the county.

Supervises e-marketing activities aimed at marketing Polk County on behalf of the Board of County Commissioners, nationally and globally, with the goal of attracting more than 5 million leisure, business, and recreational visitors annually.

Supervises e-marketing initiatives which directly and indirectly contribute to Tourism/Sports revenue and economic development, as Tourism and Sports (combined) are one of Polk County's top three economic engines; employing more than 21,000 citizens and generating more than $2.4 billion in economic impact for Polk County.

Reports directly to the Senior Tourism Sales & Marketing Manager.

ILLUSTRATIVE DUTIES

• Develops and manages all content on PCTSM websites, including written, video and photo content. Develops and coordinates the editorial content and functionality of special interest and event related consumer Web sites. Manages working relationships with all technology contractors and oversees PCTSM’s website and social media strategies are implemented to ensure smooth operation and optimization of all sites. Ensures PCTSM’s three websites remain relevant and are being utilized to their fullest potential to promote Polk County as a tourism and sports destination.
• Monitors and analyzes travel related websites for possible editorial and marketing opportunities for PCTSM. Develops and maintains the three PCTSM’s website annual budget and marketing plan in conjunction with the plan adopted by the Polk County Tourist Development Council. Manages and maintains active date and analytical reports of users, URLs, databases, page views and other key performance indicators on a monthly basis.
• In conjunction with other PCTSM sales and marketing staff, supervises the production and implementation of social and digital e-marketing campaigns to consumers and trade professionals.
• Manages and analyzes the effectiveness of digital advertising and marketing campaigns.
• Develops and analyzes user databases. Serve as the main contact for internet and digital vendors.
• Develops and implements content strategies for video and other digital engagement tools.
• Prepares monthly reports, detailing plans, execution and measurement of all programs.
• Develops annual internet and content marketing plan.
• Plans and executes photo shoots, video shoots and other content gathering initiatives to enhance PCTSM’s strategic marketing inventory.
• Represents PCTSM at consumer travel shows to promote and sell Polk County as a tourism and vacation destination to potential visitors and travel industry professionals.
• Supervises staff training , and travels to, professional internet marketing and website training and development workshops and conferences. Coordinates active relationship with state tourism e-marketing and web development professionals and participate in e- marketing initiatives to promote Polk County as a business, tourism and sports destination. Work with sales and marketing staff to develop electronic messages to consumers and key target travel, meetings, and sports professionals. Works closely with Polk County’s private sector tourism industry partners on digital related initiatives.
• Create and curate all tourism and sports related content (copy, video, photos, etc.) for PCTSM’s consumer facing websites and e-marketing initiatives. Develop e-marketing portion of annual marketing plan. Develop and maintain editorial copy for electronic advertising and promotions on the tourism and sports websites. Develop and implement continuous communications via all e-marketing channels. Performs related duties as required.
• Develops and manages a comprehensive social media strategy; Assists the Senior Tourism Sales and Marketing Manager in overseeing, maintaining and updating all aspects of the PCTSM’s online-marketing presence including websites, social media accounts, email communication, search engine optimization (SEO) and content creation.
• Assists the Senior Tourism Sales and Marketing Manager with management oversight of Associate Sales and Event Representatives, Client Service Coordinators, and interns.
• This position requires the use of independent judgment in setting priorities, coordinating work, handling multiple responsibilities, and the ability to manage time while working with deadlines, and interacting with team members and key stakeholders and decision makers daily.
• Performs related duties as required

KNOWLEDGE, ABILITIES AND SKILLS

• Experience in all areas of the sales and marketing process, including public relations, advertising, e-marketing, social media, special events, sales techniques, and methods.
• Knowledge of and the ability to implement database management, e-marketing, collateral design and production processes, website development and management, tourism centered research, forecasting and data analysis and social media and content management.
• Ability to conceive, design, and produce comprehensive tourism marketing strategies and tactics.
• Extensive knowledge of the tourism, travel, and destination marketing industries.
• Ability to effectively communicate both orally and in writing.
• Ability to make public presentations.
• Ability to meet and deal effectively with fellow employees, co-workers, public officials and the general public.
• Ability to set up, prepare and maintain records, relative tourism and sports marketing information, prepare complex reports and statistical data.
• Ability to use independent judgment, analyze information, and formulate recommendations.
• Knowledge of the marketing process. Knowledge of e-marketing, the internet, social media, graphic layout and production techniques.
• Knowledge and ability to manage Content Management Systems for a website and ability to work with several different CMS platforms. Ability to prepare and analyze website data reports (site traffic, time on site, user data and other Key Performance Indicators).
• Ability to write both short and long form content.
• Ability to conceive, design, formulate and prepare informational data, survey tools, promotional materials and reports.
• Skilled in Microsoft office applications, Google Analytics, Facebook Ad Manager, the use of electronic communications, preparing power point presentations, internet research, social media and able to quickly learn new software applications and related CRM software applications.

MINIMUM QUALIFICATIONS
Graduate of an accredited four (4) year college/university and have a minimum of three (3) years’ experience, marketing, E-digital marketing, social media, Search Engine Optimization or business- related.

Must be able to drive a county vehicle, possess and maintain a current valid driver's license or be able to secure a valid Florida driver’s license at the time of employment within this classification.

A comparable amount of related training and experience may be considered for the minimum qualifications.

SPECIAL PREFERENCES
Prefer applicants have experience with Adobe Creative Suite, HTML code, Google Analytics, Facebook Ad Manager, and management of social media platforms for a business.

SPECIAL REQUIREMENT
This position may be required to report for work when a declaration of emergency has been declared in Polk County.

For more information and to apply click here